Experience
Experience
Camila Morrison, Owner of Morr Results, LLC
For a portfolio of work, please email for-more-info@morr-results.com
Marketing examples
. . . . Led the marketing launch for fintech SaaS. The goal was to bring awareness and visibility to a new product. Multiple marketing elements for this marketing launch, including a product sheet, website updates, video development, social media posts, support to sales staff, and other elements. Worked across internal and external resources to communicate the software's purpose, needs, and delivery. The marketing launch happened on time and gained new social media awareness, with sales following up on leads generated by a website request form.
. . . . Managed and led product launch for a tech product service that hadn’t been about to be launched for over nine months. Set up a beta program, processed feedback from the beta, and developed/implemented the go-to-marketing plan. Oversaw critical people in sales/marketing, design, engineering, software development, SaaS services, operations, finance, and support groups and continued follow-up across key points for the launch. Created a go-to-marketing plan that was reviewed with others and gathered feedback to update so the plan was on target with the needs of customers, the company, and the marketplace environment. The first goal was to add this service to existing customers and then to use this new service to gain new customers. During the first month and ongoing, the response was great! The sales team would say in the daily sales stand-up meetings how much they appreciated the work to get this launched because it helped them close deals to meet their sales quotas.
Job Roles
- Camila Morrison, Owner of Morr Results, LLC
Morr Results, LLC - Marketing
- Strategic planning and marketing activities for startup SaaS/software products, customer discovery/experience mapping, value proposition development, product marketing activities.
Computershare - Portfolio Product Marketing Manager
- Developed and implemented go-to-market activities informed by personas, market research, competitive intelligence, and customer lifecycle. Created and implemented marketing launch of Escrow and Paying Agent Portal SaaS product. Wrote and produced product sheets, multi-timed videos, webpage, LinkedIn posts, and blogs.
- Managed, wrote, and requested website updates to highlight products and service offerings.
- Wrote, selected images, managed B2B LinkedIn postings for events, products, expert spotlights, and announcements.
- Developed marketing for tradeshow booths, giveaways, and ads for event target audiences.
- Analyzed website contact traffic.
Wacom - Product Marketing Manager
- Developed go-to-market activities for demand gen, social/PR, and sales group needs.
- Managed product launch planning, internal coordination, communication, sales support, transition management, and end-of-life activities. Manage software bundle solutions to product offerings.
Infotree Global Solutions - Gaming D&I Marketing
- For semiconductor chip manufacturer gaming division, provided marketing for diversity and inclusion (D&I) activities. Led marketing and enrollment activities for improved attendance at D&I workshop event.
- Contributed to go-to-market plan for D&I software to support more inclusive experiences for gamers.
Ruby Receptionists - Product Marketing Manager
- Managed launch of two important features for receptionist product line including 24/7/365 answering and HIPAA compliant offering. Led beta program. Developed internal/external messaging.
- Ensured chat and receptionist product functionality was effectively translated into customer benefits. Provided project management to SEO, social, email marketing, and PR activities to promote services to both the embedded base of customers and net new prospects. Developed interim personas for chat campaign.
- Managed upgrade of product marketing videos with vendor & developed creative brief for new videos.
HP 3D Printing Design Studio Contractor - Paradigm Information Services
- Managed product design deliverables across 3D printing software, metals, and plastics programs for use workflows, design briefs, wireframes reviews, checkpoints, prototype development, & milestone schedules.
HP Inkjet Printing - Product Marketing & Product Management
- Led product marketing, product management and customer experience activities across software, SaaS digital services, mobile, wireless, app, hardware products for B2B/B2C customers by partnering with design, engineering, digital development, mobile, operations, growth marketing, sales, and support groups.
- Ran user experience voice of the customer and Net Promoter Score (NPS) system with KPI/CRM metric dashboards. Provided customer use statistical analysis for proprietary/public qualitative and quantitative data driving actions for product improvements. Led e-commerce tracking and response program.
- Managed multi-year product experience roadmap. Led design-thinking activities. Used customer experience journey mapping to focus product development planning. Facilitated/analyzed beta testing.
- Group manager for software quality team of over 20 staff at two locations. Managed critical path deliveries of software elements for on-time product launches. Oversaw budget of over $1 million. Managed outsourcing.
HP Inkjet Printing Product Marketing & Product Management - roles
Product Marketing and Use Experience Manager
Product Lifecycle Manager
Product Warranty Cost Manager
Product Software Quality/Testing Group Manager
Software/Learning Products Localization Project Manager - Volt Staffing
Go-to-Market Availability Analyst - Volt Staffing
National Systems & Research, Co. (energy software company) - Marketing Manager
- Provided marcom activities for software company that produces client/server applications, database development, graphic user interfaces, and simulation programs for energy utility clients.
Marketing Research Manager MDC Research Bardsley & Neidhart Inc Riley Research
- Managed marketing research projects for tech, utility, financial, retail, advertising, media, transportation, healthcare, tourism, consumer, B2B, and non-profit clients. Analyzed for significant trends.
Certificates and Awards
Product Marketing Certified-Core. Product Marketing Alliance.
Certified Product Marketing Manager. Association of International Product Marketing & Management.
Certified Product Manager. Association of International Product Marketing & Management.
Pragmatic Institute (Marketing) Certified Level Six. Foundations | Focus | Build | Price | Market | Launch Courses.
Net Promoter® Certified Associate. Satmetrix.
CSPO – Certified Scrum Product Owner®. CSM – Certified Scrum Master®. Scrum Alliance.
Diversity and Inclusion Award. HP Women Business Impact Network, Vancouver, WA.
PDXWIT Vancouver Event Lead. Portland Women in Tech. Founder of Vancouver/wa Women in Tech.
HP Invent. Flashpoint 2.0 Business Plan Competition.
Education
Master of Business Administration. Washington State University. Vancouver, WA.
Bachelor of Science, Business Administration – Marketing and Finance. Portland State University. Portland, OR.
Creating Breakthrough Strategy Seminar. Columbia Business School Executive Education. New York, NY.
Certificate of Fine Arts for Visual Arts. PNCA (Pacific Northwest College of Art). Portland, OR.
Technical Writing Certificate. Portland Community College. Portland, OR.
We excel with marketing projects from small tasks to larger campaigns. Send us a message to set up a call so we can have a conversation about what you need.
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