Marketing Services
Marketing Services
Expand your business with customer-aligned marketing from Morr Results, LLC
Morr Results, LLC champions who your customers are and builds the type of marketing that works best to connect and provide information so they can learn about your product or service benefits and decide to buy
Update your marketing to align with what your potential customers are looking for
Gain new leads with customer-aligned marketing
Providing marketing from individual marketing activities tasks to overall marketing programs
Reveal the full potential of your services or products with Morr Results, LLC’s easy marketing solutions
Ways to Use Our Services
Marketing projects, single activities, like à la carte, so you can choose just what you need
Campaigns, marketing launches, go-to-market launches
Fractional product marketing manager for hire
Also available are packages customized to your needs – check in with us at for-more-info@morr-results.com
Marketing Services to Grow Your Business
Content Marketing
If you need to generate messaging about why customers will enjoy your products or services quickly, get started with these types of content
Branding and awareness
– develop ways to launch new company branding or update for new awareness
Social media postings
– research needs, write content, select images that align with the spirit, focus, and imagination of the social media post
Emails
– understand the purpose of email and audience, write contact, design email banner, confirm privacy needs
Ad development
– learn the audience and purpose of the ad, write copy, develop images and layout
Other content writing, editing
– write articles/blogs for product or service descriptions to highlight benefits of the services/products
Presentations
– understand presentation needs, develop content, create slide layout with images that support messaging
Video strategy and implementation with video resources
– develop a creative brief reflecting purpose, vision, and customer experience. Manage development with video vendor from storyboard to drafts to final version
Website content
– develop new website content for product/service launches, review current web content to better align with customer needs and product benefits
Help content development and updates
– reduce service contacts with customer-focused content that markets online help.
Understanding Your Customer
The foundation of great marketing is to know who your customer is and what is important to them. Spend a little time on these activities to better connect with your customer
Research
– from ad-hoc research to formal marketing research activities. Ad-hoc is best for companies starting out or with small budgets, while larger companies can gain from more in-depth research projects
Marketplace research
– looking at the overall market for where your products/services fit it and how to succeed even more
Concept investigation
– take existing research, do ad-hoc research, or survey/focus group research to check on how the product/service concept connects with customer needs
Branding development
– understand how the brand is perceived by the audience and test messaging
Competitive analysis and tracking
– identify and track the marketing of competitors to refine your positioning
Customer testing
– testing concept, testing new features, testing messaging
Customer journey mapping
– understand each of the steps various types of customers go through over the awareness, purchase process, and initiating product/service
Net Promoter Score system
– start or update Net Promoter Score survey to understand customer recommendation perspective
Analysis, insights development, customer data analysis
– provide data analysis of existing customer data, survey results to provide insights into how to move forward with more connection with customers
Marketing Planning
Build your company by creating step-by-step plans that connect with customer needs
Strategy development
- develop an approach that outlines how a company or organization will promote, market, advertise, and sell products or services to meet company goals and objectives
Marketing plan development
– write a short or extended marketing plan to outline recommendations for marketing activities to reach customers and achieve business goals
Marketing roadmap
– create a summary listing of critical activities across time for marketing activities to research customers
Product Marketing
Take a few strides into product/service marketing to successfully launch your offering
Concept investigation
– develop research to understand customer needs for product concept
Market understanding
– learn about the overall marketplace for your product
Competitive analysis
– create easy-to-access data on competitors for more in-depth projects
MPV (minimal viable product) marketing launches – provide marketing for initial MVP launches or manage beta programs
Product marketing launch
– research, develop, and engage across the company go-to-market multi-channel marketing launches
Product marketing planning, value proposition development
– understand longer range needs and develop product marketing plans
Customer tests
– manage beta launches to understand customer experience and contribute these learnings to product marketing launches
Naming
– support development of brainstorm names across the company, conduct research on prioritized names, support senior leader decision-making process, prepare information for legal reviews
Fractional product manager
– providing product marketing manager activities as big or small as needed
Have questions? Please contact us at for-more-info@morr-results.com
